The Ins and Outs of Franchise Sales Outsourcing

Congratulations! You have a successful business. Now, you want to expand your business—and your profits—by allowing others to share in your success with a franchise opportunity.



Offering your business as a franchise is a great way to expand. However, it’s important to understand that you’re taking on a new core competency.

Now, you’re no longer selling the product or service for which you’ve gained years of experience. Instead, you now need to figure out how to sell a franchise.

Fortunately, you can avoid an entirely new learning curve with franchise sales outsourcing. To learn the ins and outs of outsourced sales for franchising, continue reading.

The Many Responsibilities of a Franchisor

As a franchisor, you own the rights and trademarks to your business. You’ll charge a fee to franchisees to make use of these rights and trademarks.

A franchisee will also operate a business based on your winning products and processes. The business success of your franchise justifies your fee.

As a franchisor, you have rights and responsibilities. However, you also have obligations. You’ll outline all these items in your franchise agreement.

As a franchisor, it’s your job to develop a clear brand mission. It’s also your responsibility to develop and publish all brand messaging.

More importantly, however, it’s your job to develop a business plan. You must also create a franchise manual highlighting daily procedures that align with that business plan.

In your role as a franchisor, you must also provide franchisee training. This training will show franchisees how to put the manual into practice.

Furthermore, you must provide continuous training. You can require franchisees to come to your central headquarters or perform training at individual franchises.

Either way, this ongoing training is one of the most important things for ensuring franchisee success. It will help to ensure that franchisees maintain franchise standards. The training will also keep franchisees up-to-date on new products, policies, and procedures.

It Looked Good on Paper…

As businesses grow, they face obstacles. This circumstance also applies to franchises.

In the beginning, you may experience a period of phenomenal growth as you sell the rights to your franchise. After this initial stage, however, many franchise operations hit a roadblock.

These individuals are experts in selling their goods or services. However, they lack the franchise operation experience needed to keep expanding.

For example, a new franchisee needs a lot of support. However, many franchise operators overlook this important infrastructure.

They fail to establish a support system as well as processes and procedures to ensure healthy and consistent growth for franchisees. For this reason, new franchisors often get into trouble when their chain starts to expand.

Starting a franchise seems simple enough. You have a great business, and you want to build that business by showing others how to repeat the process. For this service, you’ll demand a fee.

The concept is straightforward. However, for many, franchising is a departure from a core competency.

There’s a big difference between using your experience to run a successful business and stepping into the role of a franchisor. Now, instead of running your business, it’s your job to inspire and motivate franchisees. You must also do whatever it takes to keep your franchised brand moving forward.

Franchise Sales Outsourcing: Franchising Help Where It Matters

In franchising, the experience of the franchisor is key. You can take advantage of years of franchising experience by finding the right partner.

A skilled franchise development firm can help you to plan your growth strategy. They can also help you to understand what it will cost to expand successfully.

The franchised business model is highly successful. For this reason, there’s a lot of competition in the space.

Due to this intense competition, you can’t afford to make mistakes. An expert franchise development firm can help you to avoid common strategic errors.

Your franchise can prove highly lucrative. Before you turn a profit, however, you’ll have to invest a great deal of capital into making it happen.

It’s important that you know the exact cost of a franchise operation to ensure the success of your enterprise. It’s also vital to understand exactly what you stand to gain from the investment.

Getting Into the Right Mindset

There’s a big difference between selling franchises and selling products. In essence, you are taking on partners.

The wrong franchisee, or partner, can ruin the reputation of your entire brand. They can also expose your franchise to internal management conflicts. At worst, the actions of a franchisee can drag your company into litigation.

Here is where franchising varies greatly from normal sales. Whoever you sell your franchise to represents your business. You don’t want to sell your franchise to just anyone.

As a franchisor, you want your company to grow as fast as possible. However, it’s equally as important to grow your franchise with the right partners.

An exceptional franchise sales outsourcing firm has experience with vetting potential franchisees. They can help you to choose the right franchise partners for successful growth.

Ongoing Support for Your Franchise Operation

Once you sell a franchise, your work has just begun. A franchise sale is not the end of a transaction. It’s the beginning of a business relationship.

You’ll need to provide significant support to help your franchisee get started. You also need to ensure that your franchisees’ strategies continue to align with those of your organization.

It’s important to consider this responsibility when managing your sales plan. Franchise management is an ongoing commitment. To succeed, you need to pay close attention to your franchisees.

By outsourcing franchise sales, you can ensure that you choose the right franchisees for success. An experienced franchise outsourcing firm has years of experience. They can help to reduce the risks involved in partnering with new franchisees.

Leverage Experience to Maximize Your Franchise Opportunity

To ensure success, you must plan your franchise opportunity down to the smallest detail. Franchise sales outsourcing can help you to do just that.

An effective franchise strategic plan is important for many reasons. It will help to ensure that your sales plan is profitable. It will also help you to maintain a good relationship with franchisees.

At Strategic Franchise Development, we’re experts in franchise strategy. We can help you to maximize franchise success.

Contact a Strategic Franchise Development specialist today at (417) 221-6640 or connect with us online to learn more about how your franchise can enjoy exponential growth.