7 Secrets to Excellent Franchise Lead Generation

Some of the biggest companies in the world are franchises. In fact, of the top 10 franchises today, only three aren't food-related!

Franchising is a great way to grow your business and expand your reach. Without a franchise lead generation strategy, however, you might miss opportunities. With the right strategy, you can start drawing in new investors by generating leads. 

Here are five easy lead generation strategies you can use to draw in new investors. With these tips, you can grow faster than ever before. 

Want to give your competitors a run for their money? Get started with these tips today!



1. Pay-Per-Click Advertising

One of the easiest ways to expand your reach online is through pay-per-click (PPC) advertising. PPC ads allow you to appear in front of potential investors on search engines, social media platforms, and their favorite websites. As people search for franchising opportunities, your ads could appear!

You'll pay each time someone clicks on one of your ads. It's important to have a budget in mind before you start using PPC advertising.

You can design your ads as text, videos, or animations. An eye-catching ad can help you draw investors in before you lead them through your franchise sales funnel.

Think about your ideal customer. Who are they? What types of investment opportunities are they searching for online?

The better you know about your target audience, the more likely you'll reach them with your ads. 

Think about separating your larger audience into smaller groups. For example, you can break your audience into niches based on age, gender, marital status, household income, and other factors.

What about your franchise helps you stand out? Why should an investor choose your franchise over another?

Keep that in mind as you start creating your ads. 

Your Website

When a potential investor clicks on your ad, they'll visit a landing page on your franchise's website. Now that you've drawn a potential lead in, you need to convert them on the page.

First, make sure your website is fast. A slow-loading website could frustrate visitors. Your investors will leave before you get the chance to make your pitch!

Use a strong, compelling call-to-action (CTA) to urge potential investors to take action. For example, you can encourage them to fill out a form to learn more about your franchise. Now you're generating leads that you can convert later!

Make sure your branding shines throughout your website, too.

Distinct branding will help you stand out from the competition. Otherwise, potential investors might confuse you with someone else.

Ensure your branding matches between your website and PPC ads. 

2. Search Engine Optimization

You'll also need a fast-loading, eye-catching website for search engine optimization (SEO). SEO is a great, cost-effective franchise lead generation strategy. Like PPC ads, SEO allows you to appear on search engines like Google.

When someone searches for franchising opportunities related to your industry, your website could appear.

In order to utilize SEO, you'll need to know what keywords your target audience uses during a search.

Make sure you fully understand your target audience first. Otherwise, you could waste time focusing on the wrong people. You could draw in low-quality leads as a result.

You can use Google Trends, Keyword Planner, and SEMRush to determine which keywords your customers use in a search.

Then, start creating content based on those keywords. You can use different formats, such as polls, quizzes, eBooks, blogs, vlogs, and more.

Think about your audience. What information are they searching for? What do they want to know about your franchise?

For example, you can create a company culture video to help them learn more about your business.

Why should they invest in your franchise? Are potential investors asking a lot of the same questions?

Consider creating a branded Q&A video. Videos are a great way to draw people in and hold their attention. In fact, videos will account for about 80% of all web traffic by 2022.

3. Streaming Channel Ads

Speaking of videos, what streaming services are ideal investors using? Consider creating eye-catching, branded commercials to post on streaming channels. Posting video or audio ads can help you start generating leads. 

There are many different streaming channels you can choose from, including:

• Hulu
• Netflix
• YouTube
• Spotify
• Pandora
• DirectTV Now

Think about the demographics you're targeting. You might find an older demographic is using DirectTV, while younger demographics are on Hulu and Spotify.

Don't forget to let your brand shine through in your ads. Branded content is more memorable, allowing you to build lead recognition. 

4. Trade Shows

Are you participating in trade shows as part of your lead generation strategy? With COVID-19 quarantines and social distancing still underway, you might want to look for an alternative. 

Instead of an in-person trade show, consider focusing on virtual trade shows. Look for trade shows that offer digital advertising opportunities. You can reformat your video content or PPC ads into lead generation ads. 

Make sure to adjust your landing page accordingly. Mention the specific trade show you advertised on. Using separate landing pages for each campaign will help you track where your leads are coming from. 

5. Lead Nurturing Emails

Once you start generating leads, it's important to nurture those leads. Keep your email subscribers up-to-date with regular news about your business.

For example, you can let them know when new franchise locations are popping up. You can also inform your subscribers about new investors or new investment opportunities.

Lead nurturing emails will help you stay connected with your audience. Make sure to give subscribers an easy way to contact you with questions or concerns. Maintaining communication with your subscribers could help you boost franchise sales.

Above all else, it's a great way to communicate and keep people engaged. 

Boost Business: 5 Easy Franchise Lead Generation Strategies You Need

Are you searching for new ways to boost your franchise lead generation strategy? Keep these five tips in mind before you start advertising. With these tips, you can draw investors in and start generating leads.

Get a step ahead of the competition with these five easy lead generation strategies today!

Looking for more ways to grow your franchise? Grow with the franchise pros! Contact us today to get started.