What Exactly is Franchise Sales Outsourcing?

Everyone knows the saying: "If you want a job done right, you have to do it yourself."

Is that really the truth, though?

We'd like to contend that another saying is more appropriate: "Sure. No one will do it as good as you can, but someone will do it good enough."

We get it. Your business is your baby. Sometimes it's hard to let go of the reins and consider something like franchise sales outsourcing. Especially when it comes to things you're good at or things you've done for a long time.

Sales drive any business. And when franchising, the debate always comes up: do we outsource sales of our franchise locations or keep sales in-house?

We're going to shed a little light on the pros and cons of both, and by the end of this article, you can decide whether or not franchise sales outsourcing is right for your business.

Let's get to it!

What Is Franchise Sales Outsourcing?

Well, as the name implies, franchise sales outsourcing is the act of having an outside sales team come in to help sell your franchise locations. It's something that a lot of business owners struggle with. And we don't blame them.

You've built this puppy with your bare hands! From the ground up! How is Joe Salesman going to come in and have the same passion for it that you do?

Odds are he won't, but part of your job as the fearless leader is to sell the sales team on the vision. Sure, that sounds a lot harder than doing the sales yourself. But if you have big dreams, dreams of your business having hundreds of locations nationwide, you'll have to release some control.

You might be thinking: "What could possibly be the benefit of letting some stranger control my sales?" Good question. Let us help with the answer.

What Is the Best Use of Your Time?

What is the best use of your time? You're probably very good at sales since you've gotten to the point of franchising, but you're an Owner/CEO now. There are more important things you can be doing.

This is especially true given the fact that, if franchising is successful, you will have hundreds of strangers of various skill levels positioned as the face of your business across the country.

It can be scary we know, but outsourcing your franchise sales gives you the ability to focus on the franchisees themselves. You can fine-tune processes, procedures, and systems. Handle staffing and legal issues.

Hiring sales staff leaves you free to do all the things that a head honcho should do!

Plus, if you were juggling the sales of your franchises, in addition to everything else that has to get done within a big company, your sales would suffer.

No one can multi-task as well as they can do one singular task. Google it. We dare you.

Leverage OPF

bringing in the right sales team could explode your business by leveraging OPF(Other People's Focus).

With a team in place that is singularly focused on the sales of your franchise locations, you'll have a fresh set of eyes on your sales process. All they are doing is working your sales process day in and day out.

If you've hired the right team, and they're working the process you've given them, there is no doubt they will find ways to improve, streamline, and increase the efficiency of your process.

This is a good thing! Sometimes another perspective could be just what you need to really get the ball rolling.

Stop Bottlenecking

An unintended byproduct of this is: you get out of your own way. How many businesses have you seen where the owner ends up being the biggest bottleneck? It may have even happened to you early on in your career.

Bringing in outside people to handle your sales, or any aspect of your business removes you from the day-to-day. This allows you to take a "bird's eye view" of your business and its processes.

You'll be freed up further to shut down inefficiencies, plan strategically, and focus on important things like future growth.

Not For The Faint of Heart

If you have trouble letting go, outsourcing your franchise sales is going to be a little troublesome for you. There are going to be people in place who aren't as familiar with your business as you are. It's okay. They don't have to be.

Just set them up in the right positions, with the right training, and let them hit the ground running. But be forewarned: they are going to run into issues and they are going to have their own input.

It's important to let new team members voice their perspective, and let them "fall on their face" a few times too. The only way your new sales force will learn how things need to be done is by failing once in a while and correcting their course.

Unless their idea is completely off-the-wall, let them try it out. You know what needs to be done, and if their idea sounds in the ballpark, give it a shot. Worse comes to worst, they come back to you and you go back to the drawing board as a team.

Like anything in business, there are positives and negatives to franchise sales outsourcing. You're going to lose some control. Are you okay with that?

If not, then what we've discussed here may not be right for you yet. If you're capable of letting go then outsourcing franchise sales could be a great move.

Teamwork Makes The Dream Work

We'd just like to close by saying: nobody can do everything all the time. Even if you're not ready for it, franchise sales outsourcing will make sense in the long run for you to move toward it.

We'd love to hear from you in the comments! Tell us how your franchising process is going.



Have you chosen to outsource sales? How is it working out for you? Drop us a line and keep the conversation going!