Are you looking to build a strong and successful franchise?
A strong franchise is a great way to grow your business and involve a lot more people in it. This applies to both customers and the people who are looking to be a part of your brand. With this, your brand’s future will be safe and so will your finances.
However, having a solid reputation isn’t enough to ensure you’re successful in franchising your brand. You’ll need a strong franchise sales team behind you to ensure success. What’s great is that building a strong franchising team is something you can do and succeed at in time.
Below are the secrets to building a strong franchise sales organization. Read on and futureproof your franchising brand, starting from the inside.
Qualities a Sales Team Should Have
Building a competent and strong sales team starts from within. You need people with the right qualities to be a part of the team to ensure success. What’s great is that you only need to look for a few key qualities to make sure you have the best in your team.
Here’s what you should look for when hiring people to be a part of your franchising team.
Attentiveness
Each member of the sales team must be great at listening to whatever’s said to them. This comes in handy when engaging with potential customers. Listening alone isn’t enough to make a successful sales team, though.
Your team must also know how to pick out key elements in any conversation they’re in. These can be the interests of the client, or what they’re looking for when wanting to be a franchisee. Picking these up allows your team members to provide meaningful inquiries and answers when they speak.
They should also be on the lookout for any opportunity to make relevant engagements in the conversation. These are where their sales talk and promotional speak can shine through. If anything, they should at least be able to build a rapport with whoever they’re talking to.
Confidence
Confidence is another trait that your sales team should have. This doesn’t necessarily mean that need to step up and take action without a doubt in their mind. Being able to make clients feel comfortable when talking to them is enough to count for confidence.
Your team must know what they’re talking about to be confident in what they’re saying. This is important as most prospective buyers can tell when the representative they’re talking to isn’t trained. Having this as the case for them can influence their decision to buy.
Find people who are quick to learn about your process. Doing this allows you to start franchising as soon as you can. It also helps in creating a zone of comfort potential buyers can feel relaxed in.
Flexibility
Most workers nowadays only have one approach to most situations. While this approach can succeed in a regular work setting, franchising a business is much more complex and will require them to think on their feet. Their “one solution fits all” approach will then be useless once clients stray from their script.
This is why you should look for people who are flexible enough to adapt. Look for potential members that have the ability to come up with creative solutions on the fly.
This way, you can be sure that you’re team will persuade all kinds of potential franchisees. This ensures that your brand grows and can cater to different demographics under your franchisee’s management style.
How to Manage a Successful Sales Team
Now that you have the right people in your sales team, it’s time to learn how to build a strong foundation with them.
Never Stop Training Them
Training should never stop, even when you have professionals on the case. You should keep guiding your sales team on what they should do. A great way to do this is by joining and monitoring them at least once a week.
Point out what they could be doing better when managing clients. Also, remind them how your brand will hand specific interactions. By doing this, you can create a work environment that won’t need to rely on your guidance later on.
This is most important when working with outsourced franchise sales teams. This way, you can train them to be trustworthy enough to represent your brand on their own. While they’re training, you can provide them with great franchising consultations to help them get a sense of what they should do.
Never Stop Grinding
If you want your franchising brand to succeed, the best thing to teach your team is grinding. You should teach them how to keep grinding even when they’ve hit the quota for the month. Getting them used to non-stop grinding will bode well in the earlier months of any year.
January and February are often the most taxing months for any business. This is because they’re the months where deal closings and tax implications happen. It’s better to teach your team to never stop grinding on the job will ease their burdens during these months.
One way to do this is by starting every month at zero. This means not counting any of the numbers that surpass the quota you’ve set. This way, you avoid most of the bad habits that most workers develop, like taking a load off after surpassing their predicted sales.
Celebrate Wins as a Team
Succeeding as a team is a great way to show that everyone is there to support each other. It’s a great way to show that there’s no need for your members to worry about their performance when compared to others. Creating a team bond also helps them be more approachable when they need help.
Doing this also eliminates the common trend of workers being lone wolves. These workers often focus on personal success and disregard the rest of the team. While this may prove useful for now, it won’t be a sustainable solution for your brand.
They also prevent the building of positive workplace culture. This will affect everyone else with their work, and cause productivity and sales effectiveness to plummet.
Build a Strong Franchise Sales Team Today
Large-scale franchising is a high-risk and high-reward business. Eliminate all those risks by creating a franchise sales team that you can put your faith in. Use the guide above to learn the secrets of building a team of professionals today!
