About Us

At Strategic Franchise Development, we don’t just provide services—we fuel your growth with strategic insight, dedication, and a personalized approach that sets us apart.

We’re more than just consultants—we’re your growth partners.

Founded on the principles of integrity, expertise, and commitment, our team has been empowering brands to scale and succeed since 2012.

We specialize in providing franchise sales outsourcing and strategic guidance that helps emerging and mid-sized brands expand with confidence and precision.

Our mission is simple: to help you reach new heights through smart, sustainable growth.

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Trusted by the Brands Shaping Franchising

We’ve worked with emerging startups, established franchise brands, and everything in between. Our partners trust us to help them grow smarter and scale with confidence.

Meet the Experts Behind Strategic Franchise Development

Franchise growth takes more than ambition — it takes the right people. Our team has built, scaled, and sold franchises across nearly every category. We bring that real-world experience to work for you.

Charles Dobyns

Founder & CEO

Ashely Franks

Director of Franchise Development

Maria Maciel

VP of Franchise Development

What We Do

We partner with franchisors to build strong foundations for sustainable growth. Our team manages franchise sales, strategy, and performance systems with the same care and commitment you bring to your brand—so you can focus on leadership while we drive results that last.

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Franchise Sales

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Franchise Your Business

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Franchise Marketing

Our Results

franchise sales team networking at a conference

Strategic Franchise Development became our unfair advantage. They brought clarity, handled our sales, and helped us grow faster than we ever could alone.

Jordan Reyes - Founder, SnapClean Car Wash

Strategic Franchise Development helped us go from concept to franchise faster than we thought possible. Their team handled the heavy lifting and made it feel easy.

Ava Mitchell - Founder, Bolt Coffee Co

They didn’t just guide us — they became part of our team. SFD gave us the direction and execution we needed to scale with confidence.

Marcus Bell - CEO, FlexLab Fitness Studios

Growth Without the Guesswork

Whether you’re franchising for the first time or optimizing an existing system, our team brings the strategy, structure, and execution to move you forward. Let’s discuss how to turn your growth goals into reality.

Recent News

Stay connected with what’s happening inside Strategic Franchise Development. Explore recent updates, announcements, and behind-the-scenes stories from our team and the brands we serve.

Charles Dobyns Reinvents the Road to Business Growth

Charles Dobyns Reinvents the Road to Business Growth

Strategic Franchise Development is proud to share that our CEO, Charles Dobyns, has been featured in The Prime Today for his inspiring journey from franchise…

Strategic Franchise Development Featured in Business Management Review

Strategic Franchise Development Featured in Business Management Review

Strategic Franchise Development is proud to be featured in Business Management Review, where CEO Charles Dobyns discusses how emerging and mid-sized franchisors can achieve responsible,…

Charles Dobyns Talks the Future of Franchising

Charles Dobyns Talks the Future of Franchising

Strategic Franchise Development is proud to share that our CEO, Charles Dobyns, is featured in the Innovation Issue of The Enterprise World Magazine, recognized for…